Sparrows Point Terminal | Brand Identity, Logo + Website
At 3,100 acres, Sparrows Point Terminal is the largest privately owned industrial site and terminal on the east coast, and offers a gateway to markets around the United States and the world with a unique combination of access to deep water berths, rail and highways. Splice Design Group created a corporate logo for Sparrows Point Terminal, by using a single line to draw the letter “S” which connects to a “P” that together creates a “T.”
The website highlights the four key assets of Sparrows Point—land, port, rail and roads—in a clean, yet sophisticated design that is intended to expand and change over time.
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Art Directors: Cathy Schaefer, Ken Karlic | Designer: Cathy Schaefer